Amit: Sir, but I have been a prompt employee for the company and had also made bookings for customer trips during the initial month of pandemics before lockdown, when conditions were in standard state, ensuring their safety and smooth trips, so that he business drags upon during these times to a certain extent to cover its existing debts despite the fact that some businesses had already started incurring loses and facing shutdowns of their businesses.
Mr Chadha (Boss): This has not even been an easy decision for me. I have taken this with a heavy heart. Because I know, you are a very hardworking employee and thus I took this decision. Foreseeing the future expenses by the agency in the coming months and estimating the current loses that we are going through now, I will not be able to pay you, the salary you deserve. And I don’t want you to work hard during this testing times at lower pay. It was my fault to take for granted our rivals move towards converting their platform to digital and myself ignoring towards this transformation.
Amit: OK Sir. I can understand your problem. Thank You for your mentoring and guidance throughout our journey.
Mr Chadha (Boss): You have been a great employee. My best wishes for your future endeavours. If you want any help, I am always there.
Amit: Thank You Sir. Have a good day ahead.
This was a short fictional conversation between an employee and employer of a local travel agency which has ignored the conversion of their platform to digital ones and is fearing loss of business post-pandemic.
Employees like Amit and employers like Mr Chadha are prey to their helplessness as a result of ignoring the need for modifying their offline business model to online.
Many such local Hospitality agencies are facing a backlash in business operations due to the ongoing pandemic. Thus, laying off and at the same time bearing of losses has been a great burden to such several agencies. Considering it, IQra InfoServices has come with yet another amazing edition of solutions to pleas of those agencies, stating the importance of Digitalization of businesses in this testing times at the same time.
Image Source: https://www.statista.com/
But here despite the fact that the existence of online business models has been for more than 3 years, the question arises, why the rising importance of the same has been observed in these testing times much significantly?
Thus, iQra INfo Services, an indispensable firm which has partnered with more than 5000 firms (including some renowned corporates) and start-ups, comes here with 4 most effective and pragmatic reasons as well as solutions for why this is the best time for launching your business online.
These are as follows:
Credibility
- With more than 400 million smartphone and internet users, the m-platforms and internet have become the world’s largest market. It almost has a 60-70% share of any businesses trade.
- Today the businesses and customers are having a distance of one click only. So, a website, especially a user-friendly website is what, that can make you stand in the travel industry for the long term in the decade of 2030s along with upcoming decades.
- But employers like Mr Chadha who has always stick to traditional booking and customer review methodology finds it difficult. The solution to his problem is the tools delivered by IQra InfoServices.
- With more than 10 years of quality service deliverance, iQra has been always the promising firm in terms of delivering user-friendly websites with eye-catchy themes and most importantly, delivering websites with coherent navigation.
- This not only ensures the users to browse through your site easily accessing to multiple offers and update brought out by the firm but also making him fall in love with your website, making him visit again and again.
- But, credibility comes at a price. Most firms do business by claiming the fake tag for assuring credibility. IQra InfoServices has always proven its leadership with the provision of highly effective credibility at an economic cost that can be accessed by any stakeholder despite how hard the times maybe.
Visual Impact
- Scientists have been proving continuously over the years about how visual impact makes a human memory on anything stay and stick longer.
- Visual elements have also proven to comprehend a product better than its transcript. The marketing over social media by any brand has always been seen to have a surge if their visuals promos are generic and have a smart look.
- Thus, visual impact can create a larger influence over favourableness of your brand and giving also a surge to visits over your websites.
- Ads and aids that will walk through your customers at your websites should be persuasive and should convey right messages for right visitors. This helps to gain a competitive edge.
- For this, there is a need for the right platform. iQra INfo Services doesn’t only provide with a most effective platform for site development for freshers as well as experienced, but also provide the necessary supplementary tools which help in the smooth functioning of your website. Addition to that, all the packages at IQra are comprehensive in nature and are available at economic costs.
Online Services
- Standing in queues, Lunch Break problems or Agent’s commission while booking any services physically has been once upon a time concept.
- The concept of physical transactions was once upon a time concept which effaced as years and the decade progressed.
- With the initialisation of Digital India and with more than 50% of the population going digital, now payment settlement systems and online services, as well as the online transactions for services, is the trendsetter.
- Thus, online services have more visibility as well as effectiveness for success for a business. But having the right platform which would not only make your business more reachable to a wider and diverse audience but also would help you to be trending at social media platforms.
- It provides you with SEO tools in order that you can track and monitor your business operation, which is a prerequisite for online success. But having such platforms which would help any business especially freshers from scratch to have a strong online presence is a rare chance.
- But we, iQra INfo Services are always there for converting this chance to possible keeping the economic services at the top along with the requirements of our partners. We have over 7 years have provided the right tools at effective costs to numerable no. our partners, so they stand up for a longer period.
Business Growth
- Imagine opening a new resort and promoting it. How it was done?. Friends, relatives, close associates etc. For more reach, you might have to go to an area where demographic stats indicate the availability of population probably interested in holidaying at a resort. Or you may hire a paid agent.
- I am an optimistic person. But if we give a second thought to it. Your associates may not find interest in the promotion or they may not have a suitable circle. The season may not be good before holiday months, so people may not get aware of your posters because of staying at home. The agent may fall ill and may not be able to work for half of the contract period. But you have to bore expenses for that period.
- But not now. The online market is the largest and most updated market which can be accessed by any group at any period of time without any barriers in between.
- The brand awareness, the more suitable word would be brand personalisation occurs here at a large scale. This will make you more visible. This all comes at a no-cost or an economic cost.
- But what most important is the right advertising at the right platforms. Yes, the right platform is IQra InfoServices.
- Along with having round the clock uninterrupted support, they have AI brand modelling system tools which help you to post right ads at the right time for the right audience. They make the awareness through ads which are generic, comprehensive ad eye catchy that pulls back the user to look upon your offers.
- They have also digital marketing tools which help you reach the right content for the right audience at the right time. All of this comes at an economic cost along with very easy to use system processes.
Now employees like Amit and employers like Mr Chadha are relieved that they still have a reliable and indispensable partner to partner their business which can highlight their hope for long-term survival in the industry.
iQra INfoServices has not only provided indispensable and economic services to more than 5000 firms and corporates but also has been able to stand concrete to their trust for its services which is filled with quality elements that assure long term survival of any firm not only quantitatively but also qualitatively.
With iQra this digital year can be yours.
References:
Medium: https://medium.com/traveltechmedia/the-state-of-online-travel-agencies-2019-8b188e8661ac