In the last three months, there has been a drastic shift and change in behaviors of most of the sectors. With job loss and tightness on liquidity earned (despite government benefits), many people are already dry on their pockets and adopting a more cautious and healthy approach towards their lifestyle.
But sectors such as hotel industries whose operations and revenue doesn’t look match with people latest adaptive preferences, hoteliers who have already presumed the next-gen market and consumer behavior come out with latest global trends that every hotel need to be familiar with in order to sustain and flourish in next 20-30 years.
IQra in conversation with those hoteliers brings forwards those 2020 trends in this article whose adaption could make you the hotel of the decade.
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4 Global tends to build a perfect post-pandemic hotel
Automated Reception technology: With the encouragement of expanding the scope of technology and social distancing given much priority, places with the automated transaction or automated service technologies have seen an increase in trade in the last three months.
it is because the overall system makes the activities less chaotic, more organized, and faster as well as smoother. This enhances the scope of the business, because the consumer has thought of having trade with the right business along with getting a safety to nack because all was automated, without the usage of manpower.
This system makes work execute at large quantities at lesser cost proving it as a most welcomed and optimized option for next-gen business operation.
AI service reporting option: With increasing up-gradation and hyper-personalization of AI systems, having a cost-effective model of it for your own business is probably the best investment for having a sustainable and profitable business model or next 20-30 years.
This is because along with the provision of one-stop online booking and query clearance options, effective AI can provide customers hyper-personalized service, i.e. having the whole service structured according to their suitability at one click from any places and at any time. Along with that reaching out to customers at emergency moments and giving faster service alerts are some of the most important aspects that most of the businesses miss with man-powered service before the introduction of AI in the sector.
Big Data: Big data is the term used to describe the large volume of structured and unstructured data that a business collects every day. By analyzing big data, businesses can gain insights that lead to better business decisions, beat competitors, learn about their customers in-depth, and grow strategically.
This is not a new trend but the most essential trend that businesses have been giving less importance to, in the pre-pandemic. This not only plays an important role in niche marketing by identifying your potential audience (because the economies don’t favor having a mass marketing and choosing suitable customers) but also contributes to having effective revenue management.
Augmented Reality: A fancy buzzword, but with a potential future
Augmented reality is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information, sometimes across multiple sensory modalities.
What is benefiting and most interesting here is it gives people the opportunity to have a virtual experience of your exact business location or services. This helps people to recognize you well. Being a good player here is a blessing that can make you the market leader for at least the next 20-30 years.
Adopting these 4 global trends and managing at the same time effectively is what every business needs to understand in this current pandemic situation. Mastering these new buzzwords is fun but at the same time challenging. Managing your business with these elements effectively is what you should aim for a long term survival and extraction of higher benefits.
References
Dezeen: https://www.dezeen.com/2020/05/21/post-pandemic-hotel-manser-practice/